Define user experiences, system architectures, bringing visions to life

Our team delivers exceptional user experiences that surpass client expectations and provide strong ROI. Through a collaborative approach, we enhance projects with data-driven insights, optimising user engagement and satisfaction. We focus on creating superior digital experiences that set your product apart in the market, attracting and retaining users. Additionally, our proactive design process reduces development costs and streamlines project execution.

A good solution design phase will demonstrate and document a clear picture for everyone involved in the project of what is being built, what it looks like, how it works and a plan of how to build it. 

• UX Design: Our UX design process embraces elements that shape a real world user’s experience with a product or service, ultimately focusing on making it easy for your audiences to accomplish their desired tasks.

• Persona development: Our persona development process utilises user research to create detailed representations of your current or future users, helping to better understand their needs, behaviours, and goals.

• Creative Design: Our creative design process considers existing branding, colour schemes, typography, layout, and other design elements to produce a visually appealing approach for your digital channels.

• Hi-fi Prototyping: Our high-fidelity prototyping is an interactive representation of your website / app / system that closely resembles the final design in terms of details and functionality. allowing you to examine usability questions in detail and make conclusions about the user behaviour.

• Usability Testing: Our usability testing is an extension of our research methodology, allowing our designers to observe real users as they attempt to complete tasks. This process is supported by our hi-fi prototyping, supporting low cost change as we seek the best possible design. 
• Accessibility compliance: Our digital accessibility approach ensures that your  website or application design will be easily navigated and understood by a wide range of users, including those users who have visual, auditory, motor or cognitive disabilities.

Defining the end solution early on helps our design and development teams assess the most effective approach before any coding has commenced. The right level of detail reduces risk by providing clear instructions on designing and building the best digital experience. Our detailed documentation approach reduces ambiguity, helping to keep projects on time and on budget.

A good definition phase documents how we expect your solution to work and how we expect it to be built. Our work embraces a range of disciplines including;

• Functional Requirements: Our approach to functional requirements clearly confirms to stakeholders and our developers the nature of features and functions that must be implemented to enable users to accomplish their tasks.

• Technical Specifications: Our technical specification details all the information our team needs to know about the technical architecture, hardware, software, network environment, data structures, modules, components, integrations and configurations required to ensure your solution is fully in line with the design brief.

• System Architecture: Our system architecture describes and defines the environment that supports your solution along with the system definitions that form part of your solution. This takes on board security, performance and overall data management.

• Contingency & Scope: Our project scoping defines and outlines all the work included within a project, such as objectives, tasks, outputs, and deadlines. Our dedicated Project Managers clearly document objectives, goals, deliverables, deadlines, and budgets, taking on board contingencies for potential time and cost change.

• Project Deliverables: Our Project Managers confirm each and every project deliverable, reflecting tasks that go beyond our own to cover deliverables that your own team may be required to support. Clear delivery dates are confirmed as part of the project milestones.  

Our Project Management plays a key role in translating strategic goals into achievable project objectives.

• Project Methodologies: Our methodology and framework has been tried and tested many times, and from that experience we have perfected a transparent and streamlined approach that will help mitigate the common risks associated with digital projects.

• Stakeholder Management & Responsibilities: We involve our project managers very early on in the digital consultation process, as they take on the responsibility of translating strategy into clear roadmaps. We help to align digital projects with the overall strategic plan. We help communicate change to employees so they are more motivated to complete project goals. 

• MVP Approach: Our minimum viable product (MVP) focuses on building the first project phase at a lower risk, giving you a working solution as early on in the process as possible. We work with you to define the subsequent project phases. 

• Communication & Tools: We establish a Communication Plan, making sure that a range of communication channels and formats are considered to keep all stakeholders informed and connected. This keeps everyone informed about project progress, changes, and risks.