Personalisation, automated marketing and CRM integration for leading charity

Food for Life is affiliated with the Soil Association and aims to bring together local authorities, caterers, teachers, and parents in providing improved food education and nutritional outcomes in schools.

Food for Life was facing a common challenge - their campaign’s popularity was limited by their capacity to manage operational and marketing tasks. They needed a marketing and operational platform to improve efficiency in managing their education and reward programs. This included creating a website, a private portal, and integrating with Microsoft Dynamics. The website design needed to cater to a diverse audience, from children, teachers, and parents to council officials.

The self-service style Portal was developed to allow schools and programme managers to manage award progression, massively reducing the previous administrative time overhead of such a scheme. With so much data being collected and updated, a solid integration with Microsoft Dynamics was key, and we worked closely with the clients CRM provider to ensure a strong 2 way integration.

The Element78 team has been supporting Food for Life for 10 out of their 20 years in operation. The solution provided by Element78 is an essential operational and marketing tool for Food for Life. Despite tight funding for new digital development, the Food for Life team has always received reliable and trustworthy service from Element78. Importantly, the engagement levels with the campaign have continued to grow year on year.