Lloyds Bank Group’s private equity arm (LDC) first engaged with Element78 over 15 years ago.
The private equity arm of Lloyds is responsible for generating new deals through quality lead generation and management.
The Challenge
The initial requirement was to design and build a new corporate website. The conversations soon highlighted the opportunity to utilise digital to fine tune the approach to lead generation, moving towards an approach that pushed the boundaries of digital tech.
The Solution
We designed and built a lead focused website, deeply tracking visitor activity and delivering tailored, personalised content and communications, creating actionable insights for the LDC team to react to. The solution was further enhanced through integration with Microsoft Dynamics to develop value based, deal orientated CRM relationships over the long term.
The Result
The team at LDC were able to focus their attention on converting the right leads, utilising significant digital data insights to maximise their time. The solution continued to be developed over many years and became a reliable and trusted part of the marketing and operational approach to their core business activity.
We continue to have a good relationship with the IT team at LDC, acting as a trusted source for their ongoing digital needs.
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For the past 20 years, we’ve helped countless businesses evolve and grow—and we’d love to do the same for you!
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